From a humble begining in 1938, Eka Tjipta Widjaja started his business as a small trader in Makasar. For years, he traded coconut oil and other commodities of which he then expanded to the production of cooking oil. Now, the business has grown into 6 business pillars known under the shared brand name as Sinar Mas. The Brand is used by companies that are independently managed but shared a common history and corporate values.
All of Sinar Mas businesses are committed to the highest business, environment and social standards for sustainable, inclusive growth. Sinar Mas is one of Asia’s leading enterprises, actives in 6 main areas: Pulp & Paper, Agri-business & Food, Financial Services, Developer & Real Estate, Communications & Technology and in Energy & Infrastructure. Expressing the responsibility we feel for our employees, we have started undertaking important initiatives in healthcare and education. Sinar Mas focuses on certain basic commodities that also help in nation building and in the economic growth of the country.